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What is the Knoxville Brewers’ Jam?

The Knoxville Brewers’ Jam is a four-hour long festival featuring local music, local food, and a great variety of beer to sample.


How do I buy tickets?

​Tickets are currently available online here. You can also buy general admission tickets by going in person to the Knoxville Coliseum Box Office, or by going to one of our community ticket outlets.

Community Ticket Outlets (as of 10/14/19):

Three Rivers Market 

Casual Pint (Downtown and Hardin Valley Locations)

Bearden Beer Market 

Pour Taproom

Trailhead Beer Market

Flats and Taps (West Hills Location)

Downtown Grill and Brewery


VIP and designated driver tickets are only available online and at the Knoxville Coliseum Box Office.     

General Admission Ticket: Unlimited Samples from over 45 local, regional and national craft breweries. ($50)
VIP Ticket: Admission to the event one hour before the rest of the public, access to the VIP tent with snacks, seating and private restrooms, commemorative gift and unlimited samples from over 45 local, regional, national craft breweries. ($100)
Designated Driver Ticket: Access to the event and unlimited access to non-alcoholic beverages. ($20) 


What do I need to bring?

You will need a valid U.S. ID to get into the festival. IDs will be checked upon admission to the event for general admission, VIP, and designated driver wrist-banding.

What does admission include?

Admission to the event gets you unlimited beer sampling of over 100 different beers, a commemorative glass, and live entertainment from local bands. Tickets are limited in quantity and may sell out.

Do you have VIP tickets?

We do! We are selling a limited amount of VIP tickets for $100, available while supplies last. A VIP ticket is only available to purchase online. This ticket will allow you to enter the park and start sampling beers an hour in advance of the general public (1 pm), a commemorative gift, and access to the VIP area with snacks, seating, and private restrooms.


Do you have to be 21 to get in? What if you’re a designated driver?

Yes. Whether you’re drinking or not, you have to be at least 21 years of age. Don’t forget to bring your valid ID with you- it’s required for admission. And if you’re a designated driver, your ticket is only $20.

How does the designated driver ticket work?

The cost of the designated driver ticket is $20. You get a special wristband, and free non-alcoholic beverages.

How do I get there?

The Knoxville Civic Coliseum Plaza is a ten minute walk northeast of Downtown Knoxville, off of Women’s Basketball Hall of Fame Drive and Howard Baker Jr. Blvd. The Plaza is the northeast side of the Knoxville Civic Auditorium building (home of the Knoxville Ice Bears).


There are three parking garages on the Civic Coliseum campus. View parking options at the Civic Coliseum at


Another option is to park at a City of Knoxville downtown garage for free on that Saturday and walk, Lyft or ride the free Knoxville Trolley Blue Line to the Coliseum. Check out for parking options downtown.

Is the event indoor or outdoor?

The Knoxville Civic Coliseum Plaza is outdoors. 

Are tickets refundable? What if it rains?

All tickets are nonrefundable. Brewers’ Jam is a fundraiser for Community Shares. Any money obtained from advance ticket sales will be considered a donation to Community Shares. We will continue with the event, rain or shine.


Will food be available to purchase?

Of course! We will have food vendors, and some of Knoxville's hottest food trucks on site selling food.


How many beer samples can I have? Will I be able to try everything?

Samples are unlimited! However, keep in mind this is a sampling event. The glasses will have a 4oz. pour line and our pourers are required by law to keep the samplings at that level.


If sampling all of the wonderful beers at this event is very important to you, you may want to opt for the VIP ticket. It allows you to enter the event one hour before the rest of the public, giving you early access to the beers and shorter lines.


Can I bring my dog?

Unfortunately, dogs are not permitted on festival grounds.

What about my small child?

ONLY children under the age of 1, and no strollers allowed. 

When does pouring stop?

Pouring will stop at 5:30pm.


​Other questions?

Contact us at!

Online ticket questions? Contact 

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